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Art direction and creative strategy

The process of graphic design has several phases, starting with the most abstract: the concept phase. This can concern your corporate logo or the overarching image for an offline or online campaign. The art director sets direction for the subsequent processes—design and layout (also called DTP or layout).

We can help you with:

  • Graphic design and guidance for assignments entrusted in full to b creative agency
  • Graphic design and guidance for assignments whose later phases lie with the client
  • Sparring partner for creative input by third parties or the client
Check out (in Dutch) one or several project(s) related to Art direction and creative strategy.

What does creativity do for your organisation?

In a world that never stops shouting for attention, it’s the creative idea that makes your brand stand out — and stick. Of course, it all starts with what you make and do: a strong product, a thoughtful service, craftsmanship you can genuinely be proud of. Creativity doesn’t replace that. It amplifies it. It brings your quality into the spotlight, sharpens your story, and helps you connect with the people you really want to reach. Curious how we can bring your story to life in a more powerful way? I’d love to grab a coffee and explore it together.

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Raphaël