All our expertise at a glance

Our areas of expertise together form one creative ecosystem. From strategy and concept to design, technology and production, we move seamlessly between thinking and doing. Each discipline strengthens the next — whether it’s brand development, UX, animation, content, development or video. This combination of broad and in-depth expertise allows us to translate complex challenges into clear, effective and distinctive communication. On this page, you’ll discover the disciplines through which we work every day on strong brands, smart solutions and meaningful stories.

Animation and motion design

Moving images. There are different types of animation: stand‑alone animated infographics that explain in a short time how a (sub)process runs from A to Z; animations as part of video campaigns according to the Hero‑Hub‑Hygiene principle; and animated style elements...

Art direction and creative strategy

The process of graphic design has several phases, starting with the most abstract: the concept phase. This can concern your corporate logo or the overarching image for an offline or online campaign. The art director sets direction for the subsequent...

Brand development and -positioning

Brand development is more than your logo, corporate identity and website. Brand development is the continuous process of defining, refining and testing the overall brand strategy. How do you position your organization in the market; what are your brand values, vision...

Campaign development

A campaign is a period of targeted communication about a particular topic. Creating a campaign that attracts attention and prompts action—from plan to execution—is something we at b creative agency love to do. We set out the campaign goals and investigate how we can...

Copywriting and storytelling

The combination “word and image” is often used, but let’s turn it around to “image and word.” What happens then? Language is not set in stone and, together with imagery, can create a powerful brand experience. It is important to know...

Corporate identity design, logo & visual identity

Meaningful brands have a strong and recognizable visual design: an overarching brand image consisting of a logo, style elements, color and typography, applied consistently to every expression. As with brand strategy, positioning and naming, b creative agency sees...

Creative consultancy & strategic communication advice

Creative Consultancy Creative consultancy is a form of consulting that explores a creative path. It's always customized. Using one or more metaphors and a battery of creative exercises, we'll take you, your colleagues, or your clients on a journey for a day ...

Digital accessibility

Digital accessibility means making your app or website accessible to everyone, including people with a disability. Think of people with reduced vision, people who are deaf or hard of hearing, and people with limited motor function or limited reading skills. We...

Digital design

A consistent appearance—both offline and online—is important for a recognizable overall brand experience. Digital design translates your brand identity and the ideas behind your brand into digital design. It determines the form of your website, your email marketing,...

DTP and layout

The process of graphic design consists of several phases and ends with the layout phase—also called DTP. In this phase, images and text are placed in the previously determined design. It’s about measuring and fitting: putting the finishing touches on...

Event & trade fair communication

Event communication Event communication — business or public — has a simple phasing: before the event, during the event and after the event. For consistent expressions across the different phases, a key visual is created in advance based on the...

Front end development

Front‑end is the visible part of the website—the front. It is also called the user interface (UI). The front‑end developer ensures that the design is converted into attractive, user‑friendly module and page templates that load quickly and are well found by search...

Illustration & infographics

Illustrations reinforce a particular text or concept. There must therefore be a strong relationship between text and visualization. It is not uncommon to ask for an illustrative metaphor to depict a particular emotion or vision—for example, in infographics. The...

Interactive layout

In a digital world we are used to finding information quickly and easily. That’s why it’s important to structure content clearly and provide clear navigation. This can be done through interactive layout. A good interactive layout is not merely a one‑to‑one...

Marketing strategy

Marketing strategy enables organizations to direct their various communication tools toward the best opportunities to increase sales and achieve a competitive advantage in the market. Many factors come into play when determining this long‑term course. We support,...

UX design

UX stands for User Experience. UX design methods are often applied to websites and apps. We look at the overall experience of the app user or website visitor in these digital environments. It’s not only about whether the user finds the design appealing, but especially ...

UX research and user testing

Creativity is more than just good looks; it must also match the wishes and needs of the end user—the customer. A website or app may look great, but if the end user doesn’t find the necessary information, the goal is not achieved. In the same way, a brand...

Video concept

Sometimes we develop a creative concept for a single video, sometimes for a campaign, sometimes for a layered campaign. A concept is the overarching creative idea, consisting of scenarios, scripts and shot lists. The concept is the result of coordination with the...

Video production

If you want your video message to land well with the target audience, professional equipment and good preparation are essential. B creative agency has various professional cameras and lenses, audio and lighting equipment, and tools such as sliders, cranes and...

Website analytics and conversion optimalisation

Keeping a website up to date is also very important after it goes live. Using user data, we ensure the site remains accessible and recognizable in the future. With Google Analytics, b creative agency provides insight into what works well and what works less well. Do...

What does creativity do for your organisation?

In a world that never stops shouting for attention, it’s the creative idea that makes your brand stand out — and stick. Of course, it all starts with what you make and do: a strong product, a thoughtful service, craftsmanship you can genuinely be proud of. Creativity doesn’t replace that. It amplifies it. It brings your quality into the spotlight, sharpens your story, and helps you connect with the people you really want to reach. Curious how we can bring your story to life in a more powerful way? I’d love to grab a coffee and explore it together.