Brand development and -positioning

Brand development is more than your logo, corporate identity and website. Brand development is the continuous process of defining, refining and testing the overall brand strategy. How do you position your organization in the market; what are your brand values, vision and mission?

We first sit down with the stakeholders—all those involved. In a strategic session, using creative working methods, we delve deeper into the identity, strategic direction and goals of the organization. This results in strategic communications advice that forms the basis for all decisions regarding communication, design and marketing resources.

Brand development is the basis for the go‑to‑market approach and the winning long‑term strategy of your organization.

A distinctive company name and/or payoff (promise) is often the result of a brainstorming session between creatives. Whether or not fueled by a brand sprint or a comprehensive briefing, we take a structured and playful approach. The information from this brainstorming session needs to be incorporated and warrants a follow-up meeting where various options are discussed. After voting and/or corrections, a number of names, potentially including a logo and style elements, will be presented to the client. Naturally, when developing a name, we also consider its availability and online usability.

We can help you with:

Organizing a brainstorming session for a new company name
Developing a name or payoff
Accompanying design through a logo and corporate identity

Brand strategy and positioning

Strategy focused on communication and brand positioning. In other words, how can you, as a company, get your product or service into the minds and hearts of your clients and prospects? The sharper the focus and the resulting selection of resources, the shorter the road to a solid brand.

We help by:

Facilitating/inspiring creative sessions that consider, among other things:
- Position relative to your competitors
- Own position in the market
- Desired brand image
Translating strategy into creative, practical communication solutions and resources

Check out (in Dutch) one or several project(s) related to Brand development and -positioning.

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What does creativity do for your organisation?

In a world that never stops shouting for attention, it’s the creative idea that makes your brand stand out — and stick. Of course, it all starts with what you make and do: a strong product, a thoughtful service, craftsmanship you can genuinely be proud of. Creativity doesn’t replace that. It amplifies it. It brings your quality into the spotlight, sharpens your story, and helps you connect with the people you really want to reach. Curious how we can bring your story to life in a more powerful way? I’d love to grab a coffee and explore it together.